Amazon Prime is working to introduce short news clips to its video streaming service to compete with social media apps like TikTok, and Instagram. Since Gen Z primarily uses Instagram and TikTok to get news, Amazon is trying to expand into this market. Other streaming sites have also introduced news clips as well, such as Peacock, Netflix, and Disney+. This is part of an effort for streaming platforms to expand into news, and to retain the attention of younger audiences.