The French antitrust regulator has fined Apple €150 million for violating privacy rules related to its App Tracking Transparency (ATT) feature. The regulator found that Apple did not provide sufficient transparency or granular consent options to iPhone users regarding how their data was being used for advertising purposes. Specifically, the regulator determined that Apple's settings effectively gave it preferential treatment, allowing personalized advertising without the same level of user consent required for third-party apps. This decision highlights ongoing scrutiny of tech giants' data practices and their impact on competition.
