Hyundai Motor and Boston Dynamics showcased the Atlas humanoid robot during a 2026 FIFA World Cup Round of 16 match, where Atlas delivered the halftime match ball and performed fluid, human‑like movements. The activation highlighted Hyundai’s push into advanced robotics and demonstrated Atlas’s real‑world capabilities, including retargeting technology, reinforcement learning, and whole‑body control. The event marked the first integration of a humanoid robot into a live World Cup match environment.