Based on internal Meta documents, the company has profited around $16 billion, around 10% of its total revenue, from scam and banned-goods ads. Meta has labeled China as the "scam exporting nation", as it was responsible for a quarter of the company's ad revenue. When the enforcement staff decided to take action, the growth teams would consistently block action over revenue concerns, and the internal assessments concluded that the money made from risky ads would likely outweigh any regulatory fines. Despite this huge scam, Meta budgeted only $135 million to address it and even reinstated 4,000 previously suspended Chinese ad agencies in late 2024. Meta pushed back on the report, but its own internal documents suggested its platforms played a role in a third of all successful scams in the U.S.