Meta’s new AI model Muse is surging in popularity with 2.8 million downloads over two weeks. This is higher than downloads of ChatGPT, Claude, and Grok within the first two weeks of their respective launches. This is thanks in large part to advertising Muse on platforms Meta owns like Threads, Instagram and Facebook; data from these platforms is used to tailor advertising to users. Muse’s features include the following: video chat with the model, computer assistance with Apple’s MAC, buying anything on the web, and smart glasses integration. Is this just a flash in the pan, or will this help Meta stay ahead of their competitors in the AI race?